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Monday, May 28, 2007

TerraCycle Sued by Miracle Gro

If you do not already know Scott's, a multi-billion dollar company with ties to Monsanto, is suing a small company called TerraCycle that makes tea from worm castings and packages the tea in recycled 2 litre bottles.

They have a blog http://www.suedbyscotts.com/ that explains where Terracycle is coming from.

Many people have been going out to Wal-Mart and buying Terracycle even if they would not normally use the product. As well as boycotting all Scott's products. This is a good thing but this boycott probably is not doing a lot of good (especially if no one is contacting Scott's Miracle Gro and elling hem they are being boycotted) because people who would be supporting Terracycle's cause likely do not buy Miracle Gro et. al.. So this does nothing to Scott's bottom line.

I was talking about this with my husband and another organic grower at a farmers market about. My Husband (who used to work for the K-mart Corp) said if you really want to hurt Scott's (and Wal-Mart) go buy some Miracle Gro (best if on sale) and return 30 days after purchase (the elapsed time will make these corps assume hey have made real sales). Be sure to buy some Terracycle and use it, it's a good product.

What this action does is artificially boosts MG sales so Wal-Mart starts ordering more MG (thinking sales are up). When the MG you bought is returned, that will go back on the shelf, causing an overstock. Soon Wal-Mart (if enough people do this) will start ordering a lot less MG because of all the returns and slow sales and Scott's bottom line will be impacted.

Imagine what could happen if just 1,000 people did this or better yet 100,000 people buying, say, $1,000,000 ($10 per person) of MG product or even $10,000,000 ($100 per person) or 1,000,000 people buying $100,000,000 of MG and returning it all around the same time for a refund.

Wal-Mart is hurt by the restocking costs it must absorb and slower MG sales (which if sales got slow enough MG could be removed from Wal-Mart shelves altogether).

Imagine what could happen if just 1,000 people did this. 1,000 people buying $10 worth of MG and returning it nationwide (or world wide). Better yet, 100,000 people buying, say, $1,000,000 ($10 per person) of MG product or 10,000,000 people buying $100,000,000 of MG and returning it all around the same time for a refund. And "spending" ten bucks is good but what if we all "bought" $100, or more, of MG products and returned them a month later. The more we "spend" the greater the impact

If we all do this and got just one other person to also do this the impact would be noticed. And if our friends get their friends to join in it would be come a movement and we would soon have the TerraCycle massacree (with a nod to Arlo Guhrie). And maybe, just maybe, Scott's Miracle Gro will drop it's suit and let this wonderful grassroots company alone.

5 comments:

Bryan C said...

Good call! Any idea how to write to Oprah or The View??!

Chandira said...

Hmm. that's an interesting way of dealing with it. Thankfully I don't have a Walmart anywhere near my house, and there's only one I can think of in the vicinity of Seattle!! :-)

I might well buy some terracycle though, that sounds good.

Lucy said...

TerraCycle is also sold a arget, Home Depot and a few other national box sore chains. plus hey sell i on line.

Miracle gro is sold all over he place and you can always buy it at a store other than Wal-mar and reurn to the place of purchase.

I chose wal-mart because I find them the most odious of all the boxstore corps. But really hurting Scott's Miracle Gro's bottom line is the prime directive so if there is no Wal-Mar near you but there is a place that sells MG, go there, buy a bunch of MG and return it in 30 days to that store

tansy said...

thanks for posting this. i am going to copy your post onto my blog to help advertise and then go out and screw miracle gro!

Gina said...

Hi Lucy,
I posted this over at Tansy's blog, but I got to thinking that we should come up with a specific return date. That way geographically we are making the same statement (i.e. I can't depend on people in my area to care alone). We could pick a date like 4th of July or something symbolic. Then, we need to follow up with a letter to Scott's, etc.

I love your plan!